Est. 2025

Where movement
meets purpose.

Core operates across instructor education, wellness travel, boutique studios and lifestyle ventures. We're building businesses where people don't just move — they transform.

Five businesses.
One vision.

We don't do wellness the way it's been done. Core operates across the Middle East with a belief that transformation — real transformation — happens when movement, community and purpose intersect.

Some of our businesses are live. Others launch soon. All are built to the same standard.

Live
01
Core.Academy
Where instructors are made.

The Middle East's first multi-discipline instructor certification academy. Lagree, Barre, Reformer Pilates, Bikram, Vinyasa — taught by globally certified faculty across Dubai, Riyadh, Kuwait and Doha.

Visit Academy
2026
02
Core.Travel
Travel with intention.

Wellness travel built around transformation. Learn Bikram in Bali. Certify as a Lagree instructor in Dubai. Train with world-class teachers in places designed to change how you move.

Launching 2026
2026
03
Core.Club
Studios. Owned & operated.

A network of flagship boutique studios across the Middle East. Five disciplines under one roof, taught by instructors we've trained ourselves. Dubai first. Then everywhere.

Launching 2026
2026
04
Core.Lifestyle
The culture. The community.

Wellness beyond the studio. Collaborations, activations, retail, community. Core.Lifestyle is where the brand meets everyday life.

Launching 2026
05
Core.Consulting
Expertise. Capital. Partnership.

We've built Core from zero. We know what works. Core.Consulting is where we work with wellness founders, studio operators and lifestyle entrepreneurs who want to build properly — and where we back the ideas worth believing in.

Advisory

Studio design, instructor systems, programming, operations. We've made the mistakes — you don't have to.

Investment

We're quietly backing operators who care about doing this right. If you're building something that matters, let's talk.

Insights & Perspectives.

Thoughts on building wellness businesses, operating studios, and the future of movement in the Middle East.

Blog post
12 Feb 2025

Why the Middle East is the next frontier for boutique fitness

Dubai, Riyadh, and Kuwait are seeing unprecedented growth in wellness. Here's why we're betting on the region.

Read Article
Blog post
8 Feb 2025

What we learned opening our first Lagree studio

Lessons from six months of operations — from instructor training to class design to community building.

Read Article
Blog post
3 Feb 2025

The economics of running a boutique wellness business

Real numbers, real insights. A transparent look at what it actually takes to operate profitably.

Read Article
Get in touch.

We'd like to hear from you.

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